We work with some of the worlds greatest rock legends to bring out their passions for flavor and fire.  To accomplish this, we pair our partners with a selection from our vast collection of sauces.  The true challenge is to match the the personality and flair of our partners with a sauce to create a unique fan experience.  The celebrity's management team is then responsible for doing what they do best - promotion and marketing the sauce and engaging with the fans to encourage re-orders.