Hot Sauce Fun Fact - They are so Popular

The #1 Most Popular Hot Sauce in America, According to New Data.

A recent study based on Instacart sales revealed a new favorite hot sauce in the country.

Here's a fact that Instacart uncovered after an analysis of their hot sauce sales from last year: Most like it spicy. According to a survey conducted on the platform, 74% of Americans eat hot sauce with their food. Also, people are not switching to a different brand all that often, as 67% of respondents said they were passionate about their favorite hot sauce brand. Still, despite strong brand loyalty, most (83%) are willing to try a new brand.

Using purchase data on the platform between December 2020 and November 2021, Instacart determined the ten most popular hot sauces and narrowed it down to which states are buying them most. In a surprising upset, the third most popular hot sauce from last year's poll grabbed the #1 spot in the U.S. and became the hot sauce of choice in 31 states.

The new #1 hot sauce in America, according to Instacart sales, is Huy Fong Sriracha. Sriracha is different from just about every other hot sauce on this list because it contains sugar and is garlic forward.

According to Taste of Home, the sugar content is equivalent to ketchup. The sugar mellows out the heat and the garlic gives it great flavor. Sriracha is the top hot sauce in 31 states, completely dominating the west. So, if it seems like the iconic red rooster is everywhere these days, it's because it is.